How does someone earn the title GOat -

The greatest of all time

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In 2018 GOAT (the term) was added to the Dictionary as an acronym and a noun by Merriam Webster. Initially the phrase was used mainly in sports. It is meant to convey a sense of the most accomplished or most successful throughout time, it has become more commonplace. But there are some people time and history can not deny their greatness.

  • Kareem Adbul - Jabar

    THE GOAT

    Many have argued that Abdul-Jabar is the GOAT for his numerous basketball achievements which include six NBA championships, six MVP awards, and 19 All-Star appearances. 

    His accomplishments have been celebrated across the generations, his dominance is even celebrated by his competitors. Although his Legacy: and accomplishments on the court are undeniable - it is humility and social activism we celebrate.

    Abdul-Jabbar believes it's impossible to elevate one basketball player as the greatest of all time.

    We celebrate Abdul-Jabar for his social activism and commitment to fight for what he believes in.

  • Muhammad Ali

    The Greatest

    Ali’s numerous championships, remarkable comeback bouts and his declarations of being the greatest - have sealed the title.

    Ali is known for his competitiveness, as well as his footwork, his true world champion status - fight across the world and his ability to take a punch.

    But Ali - was a fighter in and outside of the ring. He fought for cultural and political rights. He spoke up and took great risks in doing so.

    He nearly lost his career, but was willing to do it in the name of justice.

    Ali was accessible and loving and he was the “people’s champ”.

  • Bill Russel

    The Greatest of All Times

    After his death the Washington Post published an article titled: Bill Russell really was the greatest of all time.

    Bill Russell helped the Celtics win 11 championships in 13 seasons. And was nearly undefeated in his career.

    Bill Russell, is recognized and appreciated for showing up at marches and supporting boys in the 1960’s and taking a knee in 2017.:

    He was not afraid to use the power of his platform and voice to help advance civil rights. He didn’t let insults and vandalism keep him from doing what he felt was right.

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